What Matters Most When Hiring An Interactive Agency For Web Design?

Air Date: Monday, September 21, 2009

Cost: $250

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Presented By:

Who should attend: Customer Experience professionals

Description:

Site owners often report difficulty finding and hiring the right agency. Despite carefully preparing requests for information (RFIs) and requests for proposals (RFPs), they struggle to identify the right agencies, and when they do, they fail to receive adequate responses. To help shed some light on the process, we surveyed 41 North American interactive agencies and asked them what they look for in a client engagement. They told us that alignment between client business objectives and their core competencies was key and that project size and access to key decision-makers was also important. We also surveyed 40 site owners and asked them what they looked for when selecting an agency for Web design. They told us that capabilities, industry expertise, and agency work style was most important for them. This call covers the results of both surveys and offers recommendations for firms looking to hire an agency for Web design.

Agenda:

• What do agencies say about the RFP process?
• What do clients say bout the RFP process?
• How can buyers find the right agency?

Related Research:

How Do Interactive Agencies View The RFP Process?

by Vidya L. Drego, July 17, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.