The State Of Multichannel Consumers In The US And Europe

Air Date: Monday, June 25, 2007

Cost: $250

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Presented By:

Who should attend: eBusiness & Channel Strategy professionals

Description:

To register please contact Client Support at 617/613-5730 or 1-866-Forrester or at +44 20 7323 7730 or +44 20 7631 0202 (from Europe). Online registration for this teleconference is now closed.

Description

Retailers have spent the past few years defining multichannel strategies, but only now has the multichannel consumer finally arrived. As consumers embrace the Web and incorporate it into their lives, and specifically into their shopping habits, their needs and desires for both the eCommerce and the in-store experience are changing. New behaviors and demands are emerging across the globe, placing new demands on retailers.

Agenda

• The state of US multichannel consumers.
• The state of European multichannel consumers.
• The impact of these empowered consumers.

Related Research

The Web's Impact On In-Store Sales: US Cross-Channel Sales Forecast: 2006 To 2012

Best Practices In Multichannel Retailing

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.