The Interactive Marketing Metrics You Need

Air Date: Monday, August 18, 2008

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

How should Interactive Marketing professionals measure the success of their online campaigns? This teleconference covers the established ways of determining online metrics and looks at how metrics work across channels and the new evolving ways of measuring success, including types of social media metrics and multichannel measurement

Agenda:

• What metrics are in use today?
• Which metrics should be used to determine success?
• What benchmarks are being established?
• How are metrics evolving?

Related Research:

The Interactive Marketing Metrics You Need

by Rebecca Jennings, May 29, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.