Green Marketing For Technology Vendors: Insights From The Sustainable Brands Conference
Tuesday, September 02, 2008, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 UK time)
Presented By:
Alan E. Webber
Principal Analyst
Forrester Research, Inc.
Cost: $250
Who should attend: Technology Product Management & Marketing professionals
Description:
The Sustainable Brands 2008 conference — where a number of companies like IBM, Dow Chemical, Seventh Generation, AMD, Method, and Keen shared their perspectives on building green brands and marketing green — recently concluded. Their assessment? Sustainable and green products are still an area of opportunity 28 years after the first Earth Day, but there is still a lot of work for technology marketers and other marketers to do in branding their products green. This teleconference discusses the seven lessons that Forrester took away from some of the leading thinkers and companies around sustainable branding.
Agenda:
- Today's green is not your parents green.
- What customers want, and what customers are facing when it comes to green
- Starting from the inside out
Vendors mentioned: Autodesk, Dow Intuit, Keen, Yahoo, and others.
An Internet connection with a browser is required for the visual presentation. For the audio component, a separate phone line is required.
You will receive dialing and WebEx instructions via email prior to the Event.
If you have any problems accessing the teleconference presentation, please call the Client Resource Center at +1 866.FORRESTER (367.7378) or +1 617.613.5730 and identify yourself as a teleconference attendee.
