Finding Your Audience For Mobile Banking
Air Date: Tuesday, August 19, 2008
Cost: $250
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Presented By:
Emmett Higdon
Senior Analyst
Forrester Research, Inc.
Who should attend: eBusiness & Channel Strategy professionals, Customer Experience professionals, and Interactive Marketing professionals
Description:
Online bankers and bill payers continue to show little interest in the mobile banking offerings available today. While sizeable advertising budgets by the top banks have generated awareness of the service, mobile banking's duplication of online banking functionality has attracted just 5% of online users. Come learn why and what you can do to encourage greater adoption, and use, of your mobile banking platform.
Agenda:
- Who is using mobile banking today?
- Which users have the greatest interest in mobile banking?
- Which features of mobile banking are most popular?
- Who should I be targeting?
- When will mobile banking take off?
Related Research:
Connecting The Dots To Mobile Banking And Payments
by Emmett Higdon, April 07, 2008
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
