CRM App Upgrades In A Down Economy

Air Date: Thursday, December 04, 2008

Cost: $250

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Presented By:

Who should attend: Business Process & Applications professionals

Description:

The recent financial market upheaval and economic uncertainty of recent months has businesses skittish about their planned IT investments for remainder of 2008 and 2009. Combine this macro-economic issue with leading CRM app vendors pushing customers to upgrade to the latest version of their software, and IT organizations can feel tremendous pressures to provide the right technology support for the business while facing tighter controls on IT expenditures. Join Forrester for a teleconference about CRM app upgrades in a down economy. Attendees of this teleconference learn:

• Where CRM app upgrades placed as priorities for the 2008 calendar year.
• What the drivers behind CRM app upgrades are/were.
• What effect the economy is having on CRM app upgrade decisions.
• How to wrestle with the CRM app upgrade dilemma and determine if upgrading CRM during an economic downturn is the right thing to do.

Agenda:

• Upgrade context and challenges
• Why CRM application vendors want you to upgrade
• Upgrade considerations: When, why, and how?
• Recommendations

Vendors mentioned:Microsoft, Oracle, SAP

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.