Crafting A Content Moderation Policy

Air Date: Monday, August 25, 2008

Cost: $250

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Presented By:

***This call will be hosted again at 5:00 a.m. ET (10:00 UK time) on September 11, 2008.

Who should attend: Interactive Marketing professionals

Description:

In social applications like blogs and communities, content moderation is the process of deciding which pieces of user-generated content to publish and which to delete. Content policies — Amazon.com's book review guidelines are a good example — explain how you approach this task. They are a promise to your users.

When approached correctly, content policies support your marketing and business objectives, allow you to earn the trust of users, and guide you away from aimless or disastrous moderation decisions in the heat of the moment.

Success begins with a clear policy that limits destructive behavior while supporting a wide range of user contributions, as Microsoft's does with its successful Channel 9 forum.

Agenda:

• Understand how content moderation policies work and why they matter.
• Win user trust with clear, balanced promises about content moderation.
• Align your approach with your overall business and marketing strategies.
• Embrace tomorrow's best practices today to retain a leadership position.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.