The Cost Of Selling And Acquiring Customers Online
Air Date: Wednesday, August 27, 2008
Cost: $250
Couldn't Attend This Teleconference?
You can still listen to or watch the teleconference at a time that's convenient for you. We offer the hourlong archived teleconferences in MP3 format (audio only) or in WebEx format (audio with PowerPoint slides). Choose the format that is convenient for you.
Presented By:
Carrie Johnson
Vice President, Research Director
Forrester Research, Inc.
Who should attend: eBusiness & Channel Strategy professionals
Description:
The costs of running an online business have fallen over the past 10 years but the competitive pressures and rate of innovation have increased. In this teleconference, we’ll discuss the costs of running an eBusiness site and operations and examine the value of an online customer: While acquisition costs are lower online, most companies feel that these customers no longer represent incremental business to firms. This shifting role of the Web means that it’s time for firms to re-evaluate the role and goals of the Web in their overall businesses.
Agenda
- What are the average annual costs, by key industries, of running an eBusiness?
- Is the Web delivering incremental customers to multichannel businesses?
- How do online customer acquisition costs compare with those in other channels?
- How can eBusiness executives need to shift online strategies to adapt to the maturing channel?
Technical requirements:
An Internet connection and a one-time download of the WebEx™ Player are required.
