The Best And Worst Practices Of Social Network Marketing

Air Date: Monday, August 11, 2008

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

An online community is an interactive group of people joined together by a common interest. It's also one of the most powerful tools a marketer can deploy for customer retention, word of mouth, and customer insight. To host a successful community, think of it as you would product development: Start by focusing on objectives, chart a road map, assemble the right team, and plan to be flexible. Then build your success by launching the community with the backing of your most enthusiastic customers and staying engaged as the community grows. Above all, remember that control is in the hands of the members, so put their needs first, build trust, and become an active part of the community.

Sadly, many brands are building and deploying their social networking marketing incorrectly. This teleconference will help brands and agencies develop community focused marketing efforts, as well as examine what’s worked well for others, and what's not worked well for others.

Agenda

• Reviewing the Social Network Marketing Scorecard
• Examine who's done it wrong
• Examine who's done it well
• Review best practices

Vendors mentioned: BMW, Chevy, Facebook, Hi5, Intel, Kraft, Linkedin, Mars, Microsoft, MySpace, Nike, and Sony BMG.

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.