For eBusiness & Channel Strategy Professionals

Case Study: Hunter Douglas Europe Grows Via Distributed Content Management Platform

ChannelNet Solution Improves Network Of Web Sites For Local Dealers

by Chad Mitchell, November 16, 2009

Hunter Douglas, a leading manufacturer of window coverings and architectural products, distributes its products through thousands of local dealers. Hunter Douglas saw an expanding online consumer retail market in Europe and wanted to use eBusiness to . . .

For Information & Knowledge Management Professionals

The Web Content Management Maturity Model

Benchmark Your Content Management, Delivery, And Experience Capabilities

by Stephen Powers, September 30, 2009

Few enterprises map out long-term strategies for the feature sets and application integration points that Web content management (WCM) offers. While organizations have mastered content management basics like static publishing, more advanced content delivery . . .

For Customer Intelligence Professionals

Adobe's Acquisition Of Omniture Rocks Online Marketing

by Suresh Vittal, John Lovett, September 24, 2009

On September 15, 2009, Adobe announced that it would acquire Omniture for $1.8 billion. Adobe's CEO, Shantanu Narayen, promised that the combined entity would help marketers "realize the full value of their digital assets." Forrester believes that while . . .

For Information & Knowledge Management Professionals

Case Study: Heavy Lifting Upfront Gives FICO Strong Score In Translation

DITA, Content Management Cuts Localization Costs, Eases Globalization

by Sheri McLeish, August 27, 2009

Globalization and the desire to serve new markets require the translation of a businesses' content. From marketing materials to product information, translation traditionally takes place downstream in the authoring process. For technical publications, . . .

For Information & Knowledge Management Professionals

Five Additional Options To Consider For Web Content Management

by Stephen Powers, Tim Walters, Ph.D., August 18, 2009

The Web content management (WCM) market remains fragmented, with a wide range of products that manage anything from simple static Web pages to complex sites designed to maximize customer engagement. Forrester's recent report, "The Forrester Wave™: . . .

For Information & Knowledge Management Professionals

How SaaS-Able Are Content, Collaboration, And Data Software Categories?

Only Some Categories Possess The Innate Characteristics Suited To SaaS Delivery

by Craig Le Clair, Ted Schadler, July 8, 2009

Many enterprises are considering information and knowledge management (I&KM) software-as-a-service (SaaS) solutions as alternatives to on-premise software installations and perpetual-license models. In response, I&KM vendors — old and new — have . . .

For Information & Knowledge Management Professionals

Machine Translation Transforms Global Business

by Tim Walters, Ph.D., June 23, 2009

Information and knowledge management (I&KM) professionals have long struggled with the sheer volume of content on enterprise Web sites. Globalization adds the need to address the linguistic diversity of Web content and audiences. Due to the expense . . .

For Information & Knowledge Management Professionals

The Forrester Wave™: Web Content Management For External Sites, Q2 2009

SDL Tridion, Interwoven, And FatWire Lead, While Microsoft Makes Inroads

by Stephen Powers, Tim Walters, Ph.D., June 1, 2009

Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Web sites. . . .

For eBusiness & Channel Strategy Professionals

The Future Of The eCommerce Platform

Dropping The "E" In eCommerce

by Brian K. Walker, May 18, 2009

eCommerce has come into its own as a key channel for both direct-to-consumer and business-to-business (B2B), and platform solutions to enable them have followed suit. But eCommerce continues to evolve quickly. With the channel increasingly being at the . . .

For Information & Knowledge Management Professionals

Trends In WCM: A Focus On Personalization, RIAs, Rich Media, And Analytics   (450 KB PPT)

by Stephen Powers, April 6, 2009

This Data Chart, based on data from Forrester’s October 2008 North America, Europe, and Asia Pacific Web Content Management Online Survey, shows the projected trends for Web content management (WCM) decision-makers in 2009 and predictions for how WCM . . .

For Information & Knowledge Management Professionals

Autonomy Swallows Interwoven: What It Means To I&KM Pros

by Tim Walters, Ph.D., Leslie Owens, March 12, 2009

In an unexpected move, Autonomy announced in January 2009 that it will acquire Interwoven for $775 million. Interwoven's document management and Web content management (WCM) products align with Autonomy's search and discovery solutions. With another acquisition . . .

For Sourcing & Vendor Management Professionals

TechRadar™ For Sourcing & Vendor Management Professionals: Software-As-A-Service

CRM And Collaboration Are Growing, And Many New Categories Are On The Horizon, Q1 2009

by Liz Herbert, March 12, 2009

As software-as-a-service (SaaS) becomes increasingly important to firms' application strategies, sourcing and vendor management professionals are taking ownership of the research, purchasing, negotiations, and ongoing vendor relationships for these solutions. . . .

For Information & Knowledge Management Professionals

The Frugal Guide To Web Content Management

How To Maximize Your WCM Investment During An Economic Slowdown

by Tim Walters, Ph.D., Stephen Powers, February 23, 2009

In the first recession of the customer-centric Web era, enterprises would be wise to avoid across-the-board IT budget cuts that cripple their ability to compete for and service fickle online consumers. Nevertheless, information and knowledge management . . .

For Information & Knowledge Management Professionals

People And Process Still Trump Product For Multilingual Web Content Management

by Tim Walters, Ph.D., February 17, 2009

Out of necessity, many enterprises must launch and maintain Web sites in multiple languages for various locales. Companies experienced in multilingual content management adapt processes that reflect practical considerations about their organization's . . .

For eBusiness & Channel Strategy Professionals

Global Web Site Spending: Benchmarking Spending On International Offerings

by Zia Daniell Wigder, February 12, 2009

Despite the belt-tightening taking place at many businesses, the majority of companies do not plan to curtail spending on global Web initiatives in 2009. A survey of 250 Web site decision-makers revealed that almost two-thirds operate international versions . . .

For Information & Knowledge Management Professionals

Don't Be Content With Your Web Content Management In 2009

by Stephen Powers, February 5, 2009

While most organizations continue to invest in Web content management (WCM) initiatives, some appear to be postponing WCM projects due to budgetary constraints or deferring in favor of other enterprise software goals in the coming year. However, while . . .

For Information & Knowledge Management Professionals

Web Content Management Investment Continues Despite The Challenging Economic Climate

Findings From Forrester's Q4 2008 Web Content Management Survey

by Stephen Powers, January 12, 2009

Forrester recently surveyed 261 information and knowledge management (I&KM) professionals with Web content management (WCM) decision-making or influencer roles about their WCM strategies and priorities for the coming year. The respondents indicated . . .

For Information & Knowledge Management Professionals

Identifying When To SharePoint, Or Not, For Business Content Needs

Lessons Learned From Early SharePoint Adopters

by Kyle McNabb, Tim Walters, Ph.D., January 9, 2009

Many organizations evaluate Microsoft Office SharePoint Server 2007 to improve how employees collaboratively author, manage, and share documents drives. Yet varying work styles, the wide range of business content use, and the mix of business processes . . .

For Customer Experience Professionals

Web Content Management

Planning for Next-Generation Site Experiences

by John Lovett, November 18, 2008

Web content management (WCM) solutions are adept at managing work flow, publishing, and administrative tasks. However, aggressive site operators impel these technologies to deliver innovative online experiences.

For Information & Knowledge Management Professionals

Best Practices: WCM Adoption In External Web Sites

by Stephen Powers, Tim Walters, Ph.D., November 14, 2008

High-cost, resource-intensive Web content management (WCM) projects supporting external Web sites leave many organizations dissatisfied. While poor technology selection contributes to the frustration, the biggest problems afflicting WCM projects result . . .

For Information & Knowledge Management Professionals

To Succeed With Web Content Personalization, Start Failing Now

by Tim Walters, Ph.D., November 7, 2008

Today, most information and knowledge management (I&KM) professionals supporting Web teams acknowledge the benefits of personalizing the Web experience by delivering targeted and even unique content to individual visitors or segments of visitors. . . .

For Information & Knowledge Management Professionals

To SharePoint, Or Not, For External Web Site Initiatives

by Stephen Powers, Tim Walters, Ph.D., October 31, 2008

Information and knowledge management (I&KM) professionals have expressed abundant interest in Microsoft Office SharePoint Server — the technology that has a little something for everyone, including document management, search, collaboration, portal, . . .

For Information & Knowledge Management Professionals

Supporting Persona-Based Web Sites With WCM

Understanding How To Work With WCM To Support Customer Experiences

by Stephen Powers, July 11, 2008

Customer experience demands have marketers stepping up their use of personas in their Web design efforts. Information & knowledge management (I&KM) professionals, however, have found many challenges in implementing and managing persona-based Web . . .

For Information & Knowledge Management Professionals

Forrester TechRadar™: Enterprise Content Management, Q2 2008

Content Services Are Disruptive; Imaging Delivers High Business Value

by Kyle McNabb, June 27, 2008

The volume of emails, video, documents, Web sites, collaborative workspaces, scanned images, corporate records, blogs, statements, and other types of content continues to explode. Enterprises don't just need to manage content to reduce risk, they must . . .

For Information & Knowledge Management Professionals

Web Content Management And Open Source

Answers To Frequently Asked Questions

by Stephen Powers, June 19, 2008

As organizations embark on next-generation Web content management (WCM) initiatives, they want to avoid the mistakes made in earlier, more costly WCM projects. As a result, information and knowledge management (I&KM) professionals increasingly show . . .