For Vendor Strategy Professionals

What Vendor Strategists Need To Know About Lean — The Hot Topic For CIOs Right Now

by Thomas Mendel, Ph.D., Alexander Peters, Ph.D., October 29, 2009

As smart executives delve into the core of Lean Thinking, the role of technology in Lean-based performance improvements becomes abundantly clear. Senior executives expect their chief information officers (CIOs) to drive improvements in the effectiveness . . .

For Vendor Strategy Professionals

Vendor Strategists: Time To Revisit Your Corporate Strategy And Your Management Portfolio

by Thomas Mendel, Ph.D., Daniel Krauss, October 29, 2009

The current recession clearly showed at many companies how fundamental issues with corporate strategy can lead to a savage reality, affecting corporate stability in a big way. Strategists have started fighting back with a constant stream of ad hoc decision-making . . .

For Vendor Strategy Professionals

Analysis Of IT Management Software Sales Deals

The Megavendors Are Missing Out On Smaller Deals

by Peter O'Neill, Thomas Mendel, Ph.D., August 3, 2009

IT management software (ITMS) is one of the most dynamic and complex IT markets, with more than 300 vendors competing for market share. Vendor strategists are increasingly looking for greater insights into the dynamics behind pure revenue by category, . . .

For Vendor Strategy Professionals

Market Overview: IT Financial Management Software

The Time Is Right For More Cost Transparency In IT

by Thomas Mendel, Ph.D., Peter O'Neill, May 7, 2009

As IT continues to morph into business technology, it increasingly gets the same treatment and is subject to the same expectations as any other business operation. Some of the most pressing needs in this respect are clearly measured, continuous process . . .

For Vendor Strategy Professionals

Enterprise Platform Trends, H2 2008: Chrome Arrives And Vista Departs

by Thomas Mendel, Ph.D., March 16, 2009

Forrester's month-on-month study of 51,913 enterprise users in H2 2008 reveals interesting insights into browser type, operating system, screen resolution, color depth, and Java and Flash adoption. These insights are especially useful for enterprise software . . .

For Vendor Strategy Professionals

Advice For Vendors From The Telco Sector On Shifting From IT To BT

by Thomas Mendel, Ph.D., February 3, 2009

Forrester has argued that a fundamental shift from information technology (IT) to business technology (BT) is occurring. Whether or not you are in the telco sector, the following report provides actionable advice based on the experience of shifting to . . .

For Vendor Strategy Professionals

Adapt To Changing IT Requirements

by Thomas Mendel, Ph.D., February 3, 2009

Forrester has argued that a fundamental shift from information technology (IT) to business technology (BT) is occurring. As part of this shift, the metrics upon which IT executives are evaluated will change, and tech vendors need to be prepared for this.

For Vendor Strategy Professionals

Leveraging Forrester's Research And Models For Strategic Advantage

Uncertain Economic Times Create Competitive Opportunities

by Thomas Mendel, Ph.D., Daniel Krauss, December 22, 2008

A recession provides companies in general and vendor strategists in particular with a unique opportunity to leapfrog the competition. But not all strategic paradigms and models are equally well suited for this task. We have designed Forrester's research . . .

For Vendor Strategy Professionals

Innovating Strategic Management Paradigms And Models To Thrive Amid Global Change

by Daniel Krauss, Thomas Mendel, Ph.D., December 19, 2008

To navigate to a successful future, you have to understand the patterns of the past. To support strategists in this imperative, Forrester reviewed research on and the practice of strategy and strategic management over the past 100 years. Drawing upon . . .

For Vendor Strategy Professionals

The Hour Of The Vendor Strategist: Three Mega Business Trends Will Reshape The Tech Sector

by Thomas Mendel, Ph.D., Navi Radjou, November 21, 2008

The news headlines are awash with gloom-and-doom news about the mortgage crisis, the financial sector's meltdown, and rising unemployment. Western economies are undoubtedly plunging into a recession. Yet, Forrester encourages forward-thinking tech vendors . . .

For Vendor Strategy Professionals

IT To BT — An Opportunity For Vendors

by Thomas Mendel, Ph.D., November 13, 2008

Forrester has argued that a fundamental shift from information technology (IT) to business technology (BT) is occurring. Vendor strategists need to realign their value proposition to take into account the different needs IT executives will develop when . . .

For Vendor Strategy Professionals

Tech Strategists — Improve Your Portfolio Planning

by Thomas Mendel, Ph.D., November 12, 2008

Forrester's TechRadar™ methodology is uniquely useful for vendor strategists in their portfolio planning. Using three criteria of ecosystem maturity, business value-add adjusted for uncertainty, and future trajectory, vendor strategists will be . . .

For Vendor Strategy Professionals

Novell Buys Managed Objects: Is This A New "Routes To Value" Or "SMARTS" Revisited?

by Thomas Mendel, Ph.D., October 15, 2008

Novell has announced its acquisition of Managed Objects, one of the two market leaders in business service management (BSM). This represents an excellent opportunity for Novell to create visibility in one of the most dynamic and business-relevant areas . . .

For Vendor Strategy Professionals

Enterprise Trends: Vista Is Rejected; Mozilla And Apple Make Small Gains

Enterprise Desktop And Browser Study, H2 2008

by Thomas Mendel, Ph.D., July 23, 2008

Forrester's month-on-month study of more than 50,000 enterprise users throughout H1 2008 reveals interesting insights into browser type, operating system, screen resolution, color depth, and Java and Flash adoption — and should prove especially useful . . .

For Vendor Strategy Professionals

Holistic View: The IT Management Software Market

An Integrated Perspective Of Market Dynamics And Strategy

by Thomas Mendel, Ph.D., Chris Townsend, June 19, 2008

As a vendor strategy professional, what does it take to gain a holistic overview of a particular market? Forrester believes that there are a number of key elements that you need to understand: the size and state of the market; important vendors and today's . . .

For Vendor Strategy Professionals

Forrester TechRadar™: IT Management Software, Q2 2008

Vendors Need To Reassess Their Portfolio Options For Future Growth

by Thomas Mendel, Ph.D., May 29, 2008

Since the early days of network and systems monitoring, IT management software has morphed into a highly dynamic, attractive, yet complex market with many different market subcategories. In order to ensure the long-term competitiveness of their solutions, . . .

For Vendor Strategy Professionals

Advocate Your Clients' Business Innovation

by Thomas Mendel, Ph.D., May 19, 2008

In the emerging business technology era, CIOs are eager to play a significant role in business innovation. With their in-depth technology and industry expertise, tech vendors should proactively offer them their business innovation management services.

For Vendor Strategy Professionals

Ride The Innovation Wave With Your Customers

Networking Vendors Will Embrace Customer-Driven Innovation To Thrive

by Thomas Mendel, Ph.D., May 19, 2008

Networking vendors are starting to engage customers by co-founding joint ventures. Tech vendors can co-innovate with their corporate clients in a joint venture, thereby differentiating themselves in an increasingly customer-centric market.

For Vendor Strategy Professionals

Tech Horizons: The IT Management Software Market In 2013

It's Not Business As Usual Anymore; A Paradigm Shift Is Coming

by Jean-Pierre Garbani, Thomas Mendel, Ph.D., May 2, 2008

Predicting the future is a perpetual human quest. Fortunately, market forecasts do not require the sacrifice of chickens or the messy reading of coffee grounds: They are based on simple and logical extrapolations of what we know today. Pending a revolution . . .

For Vendor Strategy Professionals

Vendors: Get Ready For Business SaaS/Web 2.0 Majority Adoption

by Thomas Mendel, Ph.D., April 23, 2008

Software vendors take note: In 2007, SaaS adoption in the US SMB sector jumped a remarkable 58% — and the number of SMBs using SaaS will continue to grow impressively in 2008. Get ready to cross the chasm to early majority adoption.

For Vendor Strategy Professionals

Enterprise Desktop And Web 2.0/SaaS Platform Trends, 2007

by Thomas Mendel, Ph.D., March 27, 2008

Forrester's month-on-month study of more than 50,000 enterprise users throughout 2007 reveals interesting insights into browser type, operating system (OS), screen resolution, color depth, and Java and Flash adoption — essential reading for enterprise . . .

For Vendor Strategy Professionals

The Vendor Positioning Review Self-Assessment Tool For IT Management Software Vendors  (244 KB XLS)

by Thomas Mendel, Ph.D., Peter O'Neill, March 26, 2008

This vendor positioning review self-assessment tool gives you the opportunity to score your own vendor positioning and compare the results with the positioning of four leading IT management software vendors and their enterprise products, which have been . . .

For Vendor Strategy Professionals

IT Management Software Positioning Benchmark, Q1 2008

A Review Of IT Management Software Marketing Practices With A Self-Assessment Tool

by Peter O'Neill, Thomas Mendel, Ph.D., March 19, 2008

Forrester used its vendor positioning review methodology to evaluate the four leading IT management software vendors across 14 criteria and three product domains and determine where they are currently positioning themselves on the continuum between information . . .

For Vendor Strategy Professionals

Market Overview: The IT Management Software Market In 2008

by Jean-Pierre Garbani, Thomas Mendel, Ph.D., March 19, 2008

In 2008, the IT management software market will again experience significant growth. The key trend in IT management software spending will be the widespread adoption of IT process automation technologies across the whole IT management software spectrum. . . .

For Vendor Strategy Professionals

The NGOSS World Is HP's Oyster

SWOT Analysis: HP, Q4 2007

by Thomas Mendel, Ph.D., December 12, 2007

As telecom service providers are starting to implement next-generation operational supporting systems (NGOSS), the market for NGOSS solutions and services will experience significant growth in the coming years. HP is already a key player in this market . . .