For Information & Knowledge Management Professionals

The Forrester Wave™: Enterprise Content Management Suites, Q4 2009

Traditional Players Continue To Lead, While Microsoft Makes Inroads

by Stephen Powers, Brian W. Hill, Craig Le Clair, November 12, 2009

In Forrester's 70-criteria evaluation of eight enterprise content management (ECM) suite vendors, we found that IBM, Oracle, EMC, and Open Text lead due to breadth and depth of functionality and a continued focus on end-to-end ECM needs. Strong Performer . . .

For Information & Knowledge Management Professionals

The Web Content Management Maturity Model

Benchmark Your Content Management, Delivery, And Experience Capabilities

by Stephen Powers, September 30, 2009

Few enterprises map out long-term strategies for the feature sets and application integration points that Web content management (WCM) offers. While organizations have mastered content management basics like static publishing, more advanced content delivery . . .

For Information & Knowledge Management Professionals

Five Additional Options To Consider For Web Content Management

by Stephen Powers, Tim Walters, Ph.D., August 18, 2009

The Web content management (WCM) market remains fragmented, with a wide range of products that manage anything from simple static Web pages to complex sites designed to maximize customer engagement. Forrester's recent report, "The Forrester Wave™: . . .

For Information & Knowledge Management Professionals

The Four Decision Factors For Open Source Enterprise Content Management

by Stephen Powers, August 5, 2009

Open source enterprise content management (ECM) initiatives are common in small and medium-sized businesses (SMBs) or in department-level projects. Yet information and knowledge management (I&KM) professionals in major enterprises have started to . . .

For Information & Knowledge Management Professionals

The Forrester Wave™: Web Content Management For External Sites, Q2 2009

SDL Tridion, Interwoven, And FatWire Lead, While Microsoft Makes Inroads

by Stephen Powers, Tim Walters, Ph.D., June 1, 2009

Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Web sites. . . .

For Information & Knowledge Management Professionals

Trends In WCM: A Focus On Personalization, RIAs, Rich Media, And Analytics   (450 KB PPT)

by Stephen Powers, April 6, 2009

This Data Chart, based on data from Forrester’s October 2008 North America, Europe, and Asia Pacific Web Content Management Online Survey, shows the projected trends for Web content management (WCM) decision-makers in 2009 and predictions for how WCM . . .

For Information & Knowledge Management Professionals

The Frugal Guide To Web Content Management

How To Maximize Your WCM Investment During An Economic Slowdown

by Tim Walters, Ph.D., Stephen Powers, February 23, 2009

In the first recession of the customer-centric Web era, enterprises would be wise to avoid across-the-board IT budget cuts that cripple their ability to compete for and service fickle online consumers. Nevertheless, information and knowledge management . . .

For Information & Knowledge Management Professionals

Don't Be Content With Your Web Content Management In 2009

by Stephen Powers, February 5, 2009

While most organizations continue to invest in Web content management (WCM) initiatives, some appear to be postponing WCM projects due to budgetary constraints or deferring in favor of other enterprise software goals in the coming year. However, while . . .

For Information & Knowledge Management Professionals

Web Content Management Investment Continues Despite The Challenging Economic Climate

Findings From Forrester's Q4 2008 Web Content Management Survey

by Stephen Powers, January 12, 2009

Forrester recently surveyed 261 information and knowledge management (I&KM) professionals with Web content management (WCM) decision-making or influencer roles about their WCM strategies and priorities for the coming year. The respondents indicated . . .

For Information & Knowledge Management Professionals

Best Practices: WCM Adoption In External Web Sites

by Stephen Powers, Tim Walters, Ph.D., November 14, 2008

High-cost, resource-intensive Web content management (WCM) projects supporting external Web sites leave many organizations dissatisfied. While poor technology selection contributes to the frustration, the biggest problems afflicting WCM projects result . . .

For Information & Knowledge Management Professionals

Get Ahead Of The Rich Media Management Curve

Answers To Frequently Asked Questions About Digital Asset Management

by Stephen Powers, November 5, 2008

As the number of rich media assets continues to rise, so too does enterprise interest in digital asset management (DAM) to help manage the use of these assets in online channels and reduce the costs of creating them. However, information and knowledge . . .

For Information & Knowledge Management Professionals

To SharePoint, Or Not, For External Web Site Initiatives

by Stephen Powers, Tim Walters, Ph.D., October 31, 2008

Information and knowledge management (I&KM) professionals have expressed abundant interest in Microsoft Office SharePoint Server — the technology that has a little something for everyone, including document management, search, collaboration, portal, . . .

For Information & Knowledge Management Professionals

Supporting Persona-Based Web Sites With WCM

Understanding How To Work With WCM To Support Customer Experiences

by Stephen Powers, July 11, 2008

Customer experience demands have marketers stepping up their use of personas in their Web design efforts. Information & knowledge management (I&KM) professionals, however, have found many challenges in implementing and managing persona-based Web . . .

For Information & Knowledge Management Professionals

The Persuasive Content Architecture

Understanding How To Apply ECM To Marketing's Business Objectives

by Craig Le Clair, Stephen Powers, July 2, 2008

Customer experience expectations rise each year as customers want faster responses to requests, more conversational interactions, and more relevant content. Marketers now find themselves under pressure to better manage content associated with their outbound . . .

For Information & Knowledge Management Professionals

Web Content Management And Open Source

Answers To Frequently Asked Questions

by Stephen Powers, June 19, 2008

As organizations embark on next-generation Web content management (WCM) initiatives, they want to avoid the mistakes made in earlier, more costly WCM projects. As a result, information and knowledge management (I&KM) professionals increasingly show . . .

For Information & Knowledge Management Professionals

A Guide To Getting Started On Your Web Content Management Project

Before Investigating Vendors, Use A Checklist To Plan And Evaluate Your Needs

by Stephen Powers, April 23, 2008

With Web content management (WCM) implementations becoming more complex, information and knowledge management (I&KM) professionals need to get a handle on multiple WCM issues and answer important questions before evaluating technology vendors. While . . .

For Information & Knowledge Management Professionals

Market Overview: Digital Asset Management

Managing The Production And Distribution Of Rich Media

by Stephen Powers, April 14, 2008

Increasing interactive channel needs currently force many information and knowledge management (I&KM) professionals in marketing and IT to take a fresh look at digital asset management (DAM), historically a low priority in most organization's enterprise . . .

For Information & Knowledge Management Professionals

Understanding Who To Call For Help With Your WCM Projects

by Stephen Powers, February 14, 2008

Web content management (WCM) projects require a wide range of skills for successful implementation. Information and knowledge management (I&KM) professionals who undertake these complex initiatives don't always have in-house access to all the expertise . . .

For Information & Knowledge Management Professionals

Trends 2008: Digital Asset Management

by Stephen Powers, February 13, 2008

Enterprises show renewed interest in digital asset management (DAM) due to increased creation and use of digital assets across multiple channels, coupled with maturing enterprise content management (ECM) strategies. Marketing managers have become aware . . .

For Information & Knowledge Management Professionals

Making The Case For Web Content Management

by Stephen Powers, February 6, 2008

Investment in Web content management (WCM) remains a high priority for enterprises, but information and knowledge management (I&KM) professionals sometimes struggle to justify the time and resources needed for their WCM initiatives. Marketing, eBusiness, . . .

For B2B Market Research Professionals

WCM: Who Will Help, And What Technology Will They Use?  (352 KB PPT)

by Stephen Powers, January 4, 2008

These data charts will examine investment trends in Web content management initiatives.

For Information & Knowledge Management Professionals

Interest, As Well As Dissatisfaction, In Web Content Management Remains High

Findings From Forrester's Q3 2007 Web Content Management Adoption Survey

by Stephen Powers, October 3, 2007

Forrester recently surveyed 129 information and knowledge management (I&KM) professionals with Web content management decision-making or influencer roles to discover their future priorities and plans for Web content management (WCM) deployments. I&KM . . .

For Information & Knowledge Management Professionals

The Trends Driving Web Content Management Innovation

What Information And Knowledge Management Professionals Should Know

by Stephen Powers, September 28, 2007

In 2007, Forrester spoke with 30 enterprises about their Web content management (WCM) needs and interviewed 11 WCM vendors about their WCM strategies. Organizations want improvements in WCM administrative tool usability, enhanced personalization capabilities, . . .

For Information & Knowledge Management Professionals

Vignette's Solid Functionality Offset By Loss Of Momentum In WCM For External Sites

The Forrester Wave™ Vendor Summary, Q3 2007

by Kyle McNabb, Stephen Powers, July 16, 2007

Vignette Content Management 7.3 provides a J2EE-based Web content management (WCM) solution with comprehensive functionality for both content management and content delivery. The product features strong multisite management support and excellent workflow . . .

For Information & Knowledge Management Professionals

Interwoven Provides Strong Business Operation Foundation For External Site WCM

The Forrester Wave™ Vendor Summary, Q3 2007

by Kyle McNabb, Stephen Powers, July 16, 2007

Interwoven's TeamSite Content Management Server 6.7.1 and LiveSite 3.0, together with the vendor's new content delivery module Interwoven Targeting, demonstrate Interwoven's increased commitment to enabling organizations to manage and deliver persuasive . . .