Marketing & Advertising, Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Marketing Automation
Suresh serves Direct Marketing professionals. His research focuses on the confluence of technology, data, and analytics and the impact on marketers. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics and technologies that make customer insight operational. In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.
Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of Web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading Web analytics provider, where he delivered Web analytics and measurement services to clients.
Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK and an M.S. in computer information systems from Bentley College.
Optimizing Customer Retention Programs October 20, 2008 BookmarkPDF
Selecting The Right Enterprise Marketing Software July 18, 2008 (Rating: 9) BookmarkPDF
Creating A Multichannel View Of Your Customer June 19, 2008 (Rating: 6) BookmarkPDF
Top 10 Strategies To Successfully Implement Your Enterprise Marketing Platform April 11, 2008 (Rating: 4) BookmarkPDF
Optimizing Online Interactions For Customer Centricity March 26, 2008 (Rating: 8) BookmarkPDF
Customer Analytics Landscape February 2009 Receive an alert when this document is published: email RSS
Brand Monitoring Wave December 2008 Receive an alert when this document is published: email RSS
Suresh loves reading, golfing, and is a movie addict.
