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Social Computing & Web 2.0, Customer Experience

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Case Study: CMO-CIO Collaboration December 2008
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Building A Business-Driven Marketing Team November 2008
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Managing A Global Marketing Team December 2008
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Case Study: Managing A Global Marketing Team November 2008
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Recent Media Citations
Le Figaro (France), "Facing The Crisis The Internet Gains . . . Among Brands," November 10, 2008
Tijdschrift voor Marketing (Netherlands), "Recession Marketing: Loyal Customer," November 10, 2008
Marketing Online (Netherlands), "Dutch Love Television The Most," August 18, 2008
New Media Age (UK), "Surveying The Schism Between Traditional & Social Marketing," June 19, 2008
NRC Handelsblad (Netherlands), "Microsoft Pushes Yahoo To Rival Camp," June 13, 2008