Dave FranklandPrincipal Analyst
B2B Sales & Marketing, Database Marketing, Database Marketing Service Providers, Direct Marketing, Direct Marketing Agencies, Marketing & Advertising, Marketing Service Providers
Dave serves Customer Intelligence professionals, helping companies to better leverage customer knowledge to improve their marketing and business performance. His research focuses on overall customer intelligence strategies, customer intelligence organizational challenges, customer contact strategies, and understanding and evaluating marketing service providers and agencies.
Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick. Before DoubleClick, he was a director at strategic communications consultancy, Niehaus Ryan Wong, and he began his career working in Hill & Knowlton's London and New York offices.
Dave holds a B.A. from the National University of Ireland, Galway, and Masters degrees from Trinity College, Dublin and the University of Stirling, Scotland.
The Privacy Exchange Disconnect November 16, 2009 (Rating: 10) BookmarkPDF
Assessing Your Customer Intelligence Quotient November 12, 2009 (Rating: 8) BookmarkPDF
Consumer Privacy Is A Ticking Time Bomb For Customer Intelligence Executives October 29, 2009 BookmarkPDF
Reinforce Privacy Through Full Disclosure October 29, 2009 BookmarkPDF
The Intelligent Approach To Customer Intelligence October 16, 2009 (Rating: 9) BookmarkPDF
Dave enjoys cycling, photography, soccer, scuba diving, cooking/eating, wine, and spending time with his children.
