Carrie JohnsonVice President, Research Director
Business-To-Consumer eCommerce, Multichannel Selling Strategies, Retail, eBusiness/eCommerce, eBusiness/eCommerce Strategy
Carrie serves eBusiness & Channel Strategy professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.
Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.
Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.
Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.
Carrie is a magna cum laude graduate of Bowdoin College.
Trends 2010: eBusiness Optimism Rises From 2009 March 17, 2010 BookmarkPDF
Case Study: Furniture Brands International Adds B2C To Its B2B Offerings February 23, 2010 BookmarkPDF
How eBusiness Firms Use Social Tools To Connect With Customers January 07, 2010 (Rating: 8) BookmarkPDF
The Role Of eBusiness In Multichannel Strategy December 16, 2009 (Rating: 9) BookmarkPDF
B2B eBusiness: Preparing For Online Liftoff November 17, 2009 (Rating: 9) BookmarkPDF
Carrie is now based in San Francisco.