Marketing Leadership Professional

Get the tools and insight you need to:

Build influence across the company
Harness emerging customer trends
Thrive on market and technology change
Differentiate the brand experience
Optimize the marketing and media mix
Create and nurture high-performance teams and relationships

Featured Research

Marketing Cuts Budgets By 3% In A Downturn

Advertising And Traditional Media Will Get The Biggest Hit

Forrester interviewed more than 100 marketing leaders about their response to the looming recession. On aggregate, they expect to reduce by 3% their total budgets and cut branding, advertising, and traditional media. To reduce the impact of these cuts, agencies will accelerate the integration of new media — an element few CMOs economize on.

Building An Effective Green Marketing Strategy

Date: November 6, 2008
Time: 11:00 a.m. EST

Presented by: Cindy Commander, Analyst

Agenda:

Why green matters for your brand.
How to avoid common mistakes with green.
How to build your green strategy.
How to assess your green authenticity.

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Consulting

As a Marketing Leadership professional, you are faced with media fragmentation and the rise of online channels, consumers shifting behavior, expanding brand experiences, and the new skills and partnerships required to be successful. Forrester Consulting can deliver customized solutions to fit your organization's needs: