Forrester Planned Research

Planned research — including dates, titles, authors, and research topics — is subject to change at any time. The list of planned research does not include Quick Takes, which are driven by market events and/or client Inquiries.
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Projected Date  Research Area  Title  Author  Description  Industry  Features  Notify Me
August 2008 MS Product Strategy EMEA Horizons: Future Of Wireless Networks Charles Golvin See what the future of wireless networks will look like. Create a Research Alert   Set up an RSS feed
August 2008 MS Consumer Technographics Technographics® Insight: Global Internet Adoption, 2008 Reineke Reitsma This Technographics Insight takes a look at Internet adoption globally in 2008. Create a Research Alert   Set up an RSS feed
August 2008 MS Product Strategy EMEA Developing Widgets for the Mobile Consumer Pete Nuthall coming soon Create a Research Alert   Set up an RSS feed
August 2008 IT Enterprise Architecture Topic Overview: Service-Oriented Architecture For Application Development & Program Management Professionals Mike Gilpin, Randy Heffner For a single, isolated solution delivery project, it's okay to think of service-oriented architecture (SOA) as just Web services (WS) standards for better application integration: Your application needs something from another one, and WS technology bridges across the boundaries. However, across a portfolio of solutions, this view of SOA breaks down and can easily result in siloed, point-to-point Web services that solve only short-term, project-level problems. Longer-term application delivery benefits from SOA, like reduced time-to-market and lower development costs, require cross-project, portfolio-level strategy and planning. For example, rather than depending on random discovery of services in a library, service portfolio management practices position your teams for proactive creation and use of a coherent body of services across your portfolio of solution delivery projects. SOA is proven in the market - for the past three years, 70% of current SOA users have said they will do more SOA - but getting it right requires developers to step back and ensure that they truly understand how to think correctly about what SOA is and how it will add value. Create a Research Alert   Set up an RSS feed
August 2008 MS eBusiness Channel EMEA Online Sales Forecast - Deposit Products Brad Strothkamp A forecast through 2015 of the amount of checking and savings accounts that will be applied for online for both the US and Canada. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 Hispanic-American Technology Adoption Study Hispanics' Social Technographics® Profiles Tamara Barber Where do Hispanic US consumers sit on the Social Technographics ladder? How many are Creators? Critics? What characterizes consumers in each of these groups? Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Economics Canada 2008 IT Outlook Andrew Bartels Description of Canadian IT market size and growth, with reference to the economic environment Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management Web 2.0 Security Chenxi Wang, Ph.D. This document will look at the Web 2.0 adoption trend and its security impact. It will also identify the best practices for identifying security measures that enable Web 2.0 but that don't compromise information security. Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management Counter-Fraud Analytic Software In Financial Services Geoffrey Turner This document will describe different approaches to counter-fraud transaction monitoring and analysis software, relative advantages/disadvantages, current implementation trends, and future development trends. Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management Best Practices: IT Control Testing And Remediation Marc Othersen This research will cover best practices for automated and manual testing of IT controls, analysis of testing results, conducting remediation support, and managing remediation workflow. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Economics Green Telecoms Mike Cansfield Create an innovative portfolio of offerings based on emerging market trends Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management Identity Theft Geoffrey Turner This research will examine exactly what constitutes identity theft, who suffers consequences, what solutions are available, and how effective these solutions are. Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management Policies Addressing Mobile Device Security Thomas Raschke This research will detail best practices for protecting the mobile environment. Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management CISO Handbook: Preparing For The Meeting With The Board Of Directors Khalid Kark Many CISOs struggle to get non-IT people involved in security issues and need guidance to run steering committee meetings and presentations to the board of directors. This research will outline an approach and provide best practices for this process. Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management IP-Enabled Physical Security Geoffrey Turner This document will describe the emergence of new physical security systems (digital video, video analytics, IP over radio, etc.), and their integration into IT security architectures and management environments. Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management Case Study: Microsoft SDL Chenxi Wang, Ph.D. This case study will look at Microsoft's Security Development Lifecycle practices. case study Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management Enterprise Role Discovery, Design, And Management Andras Cser Creating and maintaining the appropriate set of enterprise roles is the prerequisite for any IAM road map, deployment of RBAC, and user account provisioning. Create a Research Alert   Set up an RSS feed
August 2008 MS eBusiness Channel EMEA Benchmark 2008: Financial Services Bill Doyle Standalone supplement to the page on Financial Services that will appear in this year's US Benchmark document. Create a Research Alert   Set up an RSS feed
August 2008 MS Consumer Technographics Technographics® Survey Highlights: European Technographics Online Media, Marketing and Social Computing Survey, Q3 2008 Jackie Rousseau-Anderson This highlight deck summarizes the key findings from Forrester's European Online Media, Marketing and Social Computing Survey, Q3 2008. Media & Entertainment, Retail Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management Creating A Culture of Compliance And Responsibility Chris McClean This will be an overview of how chief compliance officers work to get participation across the organization via training, whistleblower hotlines, incentive programs, etc. Create a Research Alert   Set up an RSS feed
August 2008 IT Infrastructure & Operations Is Green IT An Emperor With No Clothes? Doug Washburn While technology is not green and never will be, a green IT strategy can yield compelling business and environmental benefits. Word of caution: Don't invest a single dollar in green IT until you have an understanding of your green baseline -- an annual estimate of the energy consumption, CO2 emissions, and financial costs of operating IT. Not only will this data offer a practical green IT starting point by exposing your most eco-taxing assets, but without it you cannot accurately quantify, and then report to senior management, the benefits of your greening efforts. Create a Research Alert   Set up an RSS feed
August 2008 MS Consumer Technographics Technographics® Insight: Global Online Banking Uptake, 2008 Reineke Reitsma This Technographics Insight takes a look at online banking adoption globally in 2008. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 IT Information Management For Sticky Learning, Try Simulations With A Dose of Gaming As Appropriate Claire Schooley Information and knowledge management pros continuously seek the best way to train employees so they learn quickly, retain the knowledge gained, and apply it to their work. Research shows that the more senses involved, the better the person internalizes the learning experience. Interactive activities referred to today by terms like simulations, immersive learning, and serious gaming put employees in virtual yet authentic situations where they learn the content while also making decisions and getting immediate feedback on their choices. These interactive activities range from expensive flight simulations and warfare games to simulated soft skill leadership skill development to cost-effective simulated software applications. Approaches for creating these learning experiences are mostly custom development although some learning vendors have pre-built, off-the-shelf simulated courses and some vendors provide simulation authoring tools that allow in-house development. Create a Research Alert   Set up an RSS feed
August 2008 MS Consumer Technographics North-South Divide Reineke Reitsma Overview of the uptake of online activities in Southern Europe compared to Northern Europe Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Economics Best Practices: How Tech Vendors Should Be Leveraging Virtual Worlds For Marketing And Brand TJ Keitt Helping companies of all stripes negotiate the process of becoming a serious games vendor Create a Research Alert   Set up an RSS feed
August 2008 MS Consumer Technographics Technographics® Survey Highlights: European Technographics Online Retail, Customer Experience and Travel Survey, Q3 2008 Jackie Rousseau-Anderson This highlight deck summarizes the key findings from Forrester's European Online Retail, Customer Experience and Travel Survey, Q3 2008. Create a Research Alert   Set up an RSS feed
August 2008 MS Consumer Technographics Technographics® Survey Highlight: North American Technographics Online Youth Survey, Q2 2008 Jackie Rousseau-Anderson This highlight deck summarizes the key findings from Forrester's North American Technographics Online Youth Survey, Q2 2008. Create a Research Alert   Set up an RSS feed
August 2008 MS Products & Channels EMEA (retired) Using Technologies To Humanize The Digital Experience Alexander Hesse Which technologies make the online experience more personal? Financial Services Create a Research Alert   Set up an RSS feed
August 2008 MS Marketing Breaking Free From The Desktop Brian Haven What happens when the computer screen ceases to be our primary digital interaction point? This report will look forward beyond today's trends and address the impact of mobile devices and technology dispersing into the environment. We'll look at the impact this occurrence will have on marketing and what marketers can do about it. Create a Research Alert   Set up an RSS feed
August 2008 MS Consumer Technographics Technographics® Survey Highlight: North American Technographics Digital Home and Wireless Online Survey, Q2 2008 Jackie Rousseau-Anderson This highlight deck summarizes the key findings from Forrester's North American Technographics Digital Home and Wireless Online Survey, Q2 2008. Consumer Technology Adoption Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy NA Making Web 2.0 Work In B2B Marketing Laura Ramos Presents findings from Q1 2008 B2B/tech marketing panel survey on which tactics and activities B2B marketers use to foster interaction among people, content, and data to support new social computing structures and to engage employees, customers, and prospects in the marketing, product selection,and delivery process. Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience Best And Worst Of UK Site Design, 2008 Marta Baigorri Using our recently updated Web Site Review methodology, Forrester evaluated the Web site customer experience of 12 major UK firms in four different industries. Create a Research Alert   Set up an RSS feed
August 2008 IT Leadership You want to measure the PMO? Here's how Lewis Cardin It's one thing to justify a PMO at the outset, but another to prove and demonstrate on-going value. This doc provides advice on how to measure the value of the PMO based not only on the original value proposition, but also the verification of predicted benefits realization over the long term taking into account increased governance performance, meeting strategic plan objectives, improved project execution, and other values such as reporting and prioritization - essentially a result of improved processes and standardization across the business. Create a Research Alert   Set up an RSS feed
August 2008 IT Leadership Service Portfolio Management: The Key To IT Transparency Craig Symons Many IT organizations struggle to demonstrate the value of IT to the business. Business stakeholders find IT to be impenetrable. Much of this is a result of IT's culture of acquiring and operating assets. Service portfolio management helps CIO's convert IT assets into IT services that can be priced and linked to business value creating transparency. Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management Case Study: Unisys Takes Its Own Authentication Medicine Bill Nagel Smartcards have many strengths as an authenticator. For enterprise use, some advantages are that they can be used for badging purposes (visual ID) as well as for network authentication; they're easy to carry; and they can securely store PKI certificates/keys or SSO credentials. This case study examines the experiences of a systems integrator that took its own advice and implemented smartcards to authenticate its global workforce. Financial Services case study Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy NA Insurance IT Spending In 2008 Ellen Carney Sub-prime and credit crunch - what will be the impact on IT spending plans in 2008? This report looks at the investment that the financial services industries will be making in the US, Europe, and APAC. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 MS Marketing Customer Analytics Landscape Suresh Vittal This document will describes the scope, trends and key players in the customer analytics market. Create a Research Alert   Set up an RSS feed
August 2008 MS Marketing Benchmark Your Email Marketing Organization Julie Katz Forrester surveyed marketers to see how their email organizations stack up against our Email Marketing Review. Create a Research Alert   Set up an RSS feed
August 2008 MS Marketing In-House Agency David Graves One way to knock down the traditional vs. digital silos is to control them yourself. While the advertising agency world struggles to reinvent itself as an integrated marketing resource, marketing leaders have to decide how much they need to bring in-house in order to assure success. This report will show data from companies which have created in-house agency capabilities and how well they are satisfied with them. Create a Research Alert   Set up an RSS feed
August 2008 IT Infrastructure & Operations Measuring The Value Of Threat Portals Natalie Lambert Who uses threat portals? What value do these users get out of them? This document will look at the value of threat portals and evaluate four sites against users' demands. Create a Research Alert   Set up an RSS feed
August 2008 MS Marketing The Interactive Maturity Model Shar VanBoskirk Interactive marketing is such a young function, that "standard" skill sets and organizational models around interactive marketing are still evolving. This document will help marketers identify their firm's level of interactive marketing sophistication as well as provide them a roadmap for how to grow their firms from lesser to more advanced in their interactive efforts. Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience Case Study: NCR/Galvanon Improves the Hospital "Boarding" Process Elizabeth Boehm NCR/Galvanon is bringing best practices in travel information and process to the healthcare industry. This report will explore how NCR/Galvanon helps hospitals and clinics use kiosks, Web sites, and mobile devices to make the process of going to the doctor or hospital more streamlined and less daunting. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Economics Leveraging Satisfaction to increases MR relevance Brad Bortner harnessing the "so what" of sat studies to take a consultative approach to strategic relevance in your organization Create a Research Alert   Set up an RSS feed
August 2008 MS Product Strategy EMEA VOIP Forecast 2008 To 2013 Sally Cohen What is the size of the Consumer VOIP market. This will address multiple types of services including VOIM, VOIP, pure-play cable, etc. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Economics Latin America IT Outlook Andrew Bartels Description of Latin American IT market size and growth, with reference to the economic environment Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience The Best Agency Web Sites of 2008 Kerry Bodine A look at the top Web design work from today's largest interactive agencies. Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience Cross-Channel Review 7.0 Reviewer's Guide Adele Sage An update to the Cross-Channel Review Reviewer's Guide. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy NA Banking IT Spending In 2008 Ellen Carney Sub-prime and credit crunch--what will be the impact on IT spending plans in 2008? This report looks at the investment that the financial services industries will be making in the US, Europe, and APAC. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience The Business Case For RIAs In Financial Services Ron Rogowski Case study report on how RIAs can benefit Financial Serivces interactions. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy EMEA The Emerging M&A Software Market Daniel Krauss, Pascal Matzke Market overview of the emerging M&A software market. Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience Best And Worst Of UK Newspapers Site Design, 2008 Marta Baigorri Using our recently updated Web Site Review methodology, Forrester evaluated the Web site customer experience of three major UK newspapers. Create a Research Alert   Set up an RSS feed
August 2008 MS Products & Channels Highlights Of The "eBusiness Channel and Product Executives in Financial Services" Forum Bill Doyle Summary of the c-level keynote presentations at the M&S Forum for Financial Services professionals in June 08. Financial Services Create a Research Alert   Set up an RSS feed
August 2008 MS Marketing Personal TV: The Comeback Of TV Advertising David Graves As consumers increasingly view television on-demand, on-DVR and on-line, advertisers will need to dramatically change their approach to planning and buying TV. This report will project how advertiser-supported television will evolve and what it means for the companies that depend on it to sell their products. It will look at the coming power struggle between program producers and cable MSOs over on-demand inventory and the significant infrastructure issues that will face advertisers, agencies and media in the this new landscape. Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience Best And Worst Of Email Interaction Design Adele Sage Forrester will apply its Email Interaction Review methodology to the experiences at 16 firms - four of the largest airlines, banks, department stores, and mp3 player manufacturers - to find the best and worst practices of email interaction design. Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience How Consultants Can Help With Customer Experience Transformation Bruce Temkin Building a path towards Experience-Based Differentiation can require a significant overhaul of strategy, skills, and processes. That's why some companies turn to consulting firms for help. We'll look at the how companies can tap into the skills and methodologies of different consulting firms to revamp their customer experience. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy NA The Transformation Of Client Systems - What It Means For Vendor Strategists Frank Gillett Details to come. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Economics Data Overview: Managed Service Market Insights Henry Dewing Review of buyer trends in managed services. As firms look for more than just connectivity or basic desktop/IT support from their managed services providers, vendors must deliver services that buyers value - with Service Level Agreements to back them up. Create a Research Alert   Set up an RSS feed
August 2008 MS Marketing What Invites Email Opens Julie Katz Forrester created an index to understand what prompts consumers to open marketing emails. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Strategy EMEA IT & Business Services Value Chain Pascal Matzke, Daniel Krauss This document is about value chain in IT services market. High-Tech Create a Research Alert   Set up an RSS feed
August 2008 IT Enterprise Architecture IC-BPMS Wave Henry Peyret, Ken Vollmer This document will be a Wave evaluation of the IC-BPMS product space. It covers software products that provide combined EAI, B2B, BPM and SOA technology. It is an update to the report we last published in December of 2006. Forrester Wave™ Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience Top 5 Business Challenges for Usability Vendors, 2008 Marta Baigorri Usability vendors experience a growth in the demand of usability engagements in Europe, the U.S. and Asia. However to keep up with the growing market demand and keep on delivering quality results, vendors need to overcome 5 main business challenges to successfully differentiate in this growing market. Create a Research Alert   Set up an RSS feed
August 2008 Tech Industry Economics Tech Horizons: The Value In Telecoms Mike Cansfield Understand the changing profile of telecoms operators, and plan for the future Create a Research Alert   Set up an RSS feed
August 2008 IT Infrastructure & Operations Case Study: How One Company Feeds The News Faster James Staten, Mike Gualtieri Case study of one company's Web infrastructure and practices that make it one of the fastest news sites on the Internet. Create a Research Alert   Set up an RSS feed
August 2008 IT Infrastructure & Operations OVF: Virtualization Starts To Standardize James Staten The DMTF has ratified the OVF virtualization standard. What does this mean for I&O professionals and your virtualization strategy? Create a Research Alert   Set up an RSS feed
August 2008 MS Customer Experience How Much Will Your Web Site Metrics Improve? Megan Burns One of the hardest things about estimating ROI is figuring out how much key metrics will move as a result of changes to the Web site. Forrester is in the process of gathering data on the results of real changes to company Web sites across a variety of industries, and will present the findings of that research in this report. Create a Research Alert   Set up an RSS feed
August 2008 IT Security & Risk Management Emergency Communication For CISOs: What To Do When You Declare A Disaster Stephanie Balaouras It's 3 a.m. and you've just declared a disaster at one of your sites. How will you coordinate the efforts and monitor the progress of the response team? How will you notify hundreds, potentially thousands, of employees, partners, and customers? How will you determine their status and provide them with important information and instructions? Hopefully, your disaster recovery plan includes a process for emergency communication. If you have to coordinate a small response team and notify tens of employees, you can probably get by with a manual process that involves a simple call tree. But if you have to contact hundreds or thousands of individuals, you'll need a solution that is policy-based, automated, and reliable. Whether you deploy an in-house or a hosted system, emergency communication is an essential part of your disaster recovery plan, and there are a growing number of vendors who can provide solutions. Create a Research Alert   Set up an RSS feed
August 2008 IT Process & Applications Embedded Systems: Process And Application Approaches Roy Wildeman In recent years, embedded systems software has become an increasing component and source for differentiating innovation in planes, cars, electronics -- even medical devices. At the same time, product software bugs and compatibility failures have resulted in a number of high-visibility recalls and loses in the aerospace, automotive, and consumer electronics industries. As such, engineering executives and their IT counterparts are seeking to understand the right process and application approaches to help them tame the embedded systems challenge and reap the competitive advantage rewards. This report will help by formalizing critical embedded systems processes and analyzing the available packaged applications offering support. Create a Research Alert   Set up an RSS feed
August 2008 MS Products & Channels Business Traveler Mobile Data Services Sarah Rotman Epps Details to follow. Travel Create a Research Alert   Set up an RSS feed
August 2008 MS Products & Channels Development Standards In Travel Henry Harteveldt This report will reveal findings from a joint survey between Forrester and the OpenTravel Alliance of more than 200 IT professionals about the travel industry's perspective of XML development standards. Travel Create a Research Alert