February 27, 2009
Lessons Learned From 157 Web Site Brand Reviews
Forrester Examines Results From Version 1.0 Of Our Web Site Brand Review Methodology
by Ron Rogowski
with Harley Manning, Steven Geller
Executive Summary (This is a document excerpt)
Forrester recently updated its Web Site Brand Review Methodology to version 2.0. Before moving on, we analyzed the results of 157 Web Site Brand Reviews completed with version 1.0 between June 2005 and October 2008. This data shows that while sites fared better in supporting their brand attributes than they did in catering to user goals, the overall Web site brand experience is poor. To gauge how well their sites build brand experience, customer experience professionals should conduct their own Web Site Brand Reviews.
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TABLE OF CONTENTS |
NOTES & RESOURCES |
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recommendations
| The data in this report includes scores from 157 Web Site Brand Reviews conducted using version 1.0 of Forrester's Web Site Brand Review methodology. Related Research Documents
October 10, 2008
July 1, 2008
March 3, 2008 |
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