Length: 6 pages For Business Process & Applications Professionals
Pete Marston November 20, 2007
Fifteen Vendors To Bridge Your SFA Gaps
by Pete Marston
with Sharyn C. Leaver, William Band, Liz Herbert, Mary Ann Rogan


This is a document excerptEXECUTIVE SUMMARY

Executive management consistently pressures sales managers to increase success rates, reduce sales cycle times, and ultimately improve and grow the top line. As a result, sales force automation (SFA) has become a primary focus for many IT and frontline business executives. However, business process gaps and limitations in technical functionality still exist — and offer an opportunity for newer SFA innovations to flourish. Forrester researched and spoke with several emerging SFA technology vendors to understand their solutions and identify how their solutions improve the sales process.

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.
Analyst: Pete Marston
Technology: Application Development, Customer Relationship Management, Packaged Applications
Geography: Asia Pacific, Europe, North America

Buy Risk Free
Download and print PDF immediately
Price: US $379.00

Add to Cart

Our Money-Back Guarantee
If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Upcoming Teleconference:
corner border corner
Ratings and Comments
NOT YET RATED
Be the first to rate
corner border corner