For Technology Product Management & Marketing Professionals (Length: 4 pages)

September 20, 2007

What Data Center Crisis?

Tech Marketers Must Keep Green IT Messages Credible

by Christopher Mines

with Frank E. Gillett, Eric G. Brown, Christina Lee


Executive Summary (This is a document excerpt)

Tech vendors, the press, and, yes, industry analysts have latched onto crisis language to describe power and space shortages in corporate data centers. Let's all calm down. Forrester surveyed enterprise IT professionals and found a moderate level of interest in improving energy efficiency in their data centers, but nothing that warrants the "crisis" label. It's in everyone's interest to tone down the language and keep the focus on realistic assessments and initiatives to improve efficiency and greenness in corporate data centers.

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Analyst: Christopher Mines
Technology: B2B Sales & Marketing, Data Center Management, IT Infrastructure & Operations, Tech Marketing Tools & Best Practices
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
Enterprise Carbon And Energy Management Systems
Original air date: Thursday, November 19, 2009
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