For Technology Product Management & Marketing Professionals (Length: 15 pages)

May 10, 2007

Tapping Buyers' Growing Interest In Green IT

by Christopher Mines

with Eric G. Brown, Emily Van Metre


Executive Summary (This is a document excerpt)

Forrester's initial survey of IT sourcing and operations professionals reveal that most are unaware of vendors' efforts to design and market more environmentally responsible products and services. Many are aware, however, of IT's rising energy consumption and are interested in improving the energy efficiency of their data centers and other computing infrastructure. Tech suppliers will find a receptive audience for more vocal green evangelism, especially as they tune their messages to resonate with a range of attitudes among their enterprise customers.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

TABLE OF CONTENTS

NOTES & RESOURCES

itemTech Suppliers Pump Up The Green

itemImproving Energy Efficiency

itemCleaning Up Both Ends Of The Product Life Cycle

itemResponding To A Variety Of Motivations

itemIT Buyers Are Aware But Not Yet Active

itemGreen Awareness Is Building . . .

item. . . Driven Principally By Cost Factors

itemIT Shops Want To Hear More From Vendors

itemCustomers Expect That Green Will Matter More

itemHow Vendors Can Take Green To The Next Level

itemCreate Differentiated Messages

itemBroadcast More Widely

itemTune For Different Customers

WHAT IT MEANS

itemGreen IT Will Spawn More Communication, Participation, And Legislation

itemSupplemental Material

Forrester interviewed 12 vendor and 124 user companies, including 365 Main, Advanced Micro Devices (AMD), American Power Conversion (APC), Cisco Systems, Dell, EMC, Hewlett-Packard, IBM, Intel, Sun Microsystems, TechTurn, and Verari Systems.

Related Research Documents

itemThe Greening Of IT

April 19, 2007, Trends

itemWhy Green IT Should Feature In Sourcing Plans

April 5, 2007, Quick Take

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Christopher Mines
Technology: B2B Sales & Marketing, Client Computing Hardware, Computer Architectures, Data Center Management, IT Infrastructure & Operations, IT Process Automation, Product & Solutions Strategies, Server Hardware, Server Platforms, Storage & Data Management, Storage Hardware, Tech Marketing Tools & Best Practices
Geography: Asia Pacific, Europe, North America

Archived Teleconference:
Enterprise Carbon And Energy Management Systems
Original air date: Thursday, November 19, 2009
corner border corner
Ratings and Comments
NOT YET RATED
corner border corner