November 12, 2007

How Enterprise Buyers Rate Their PC Suppliers And What It Means For Future Purchases

The State Of The Enterprise PC — 2007 And Beyond

by Benjamin Gray

with Robert Whiteley, Christine E. Atwood, Natalie Lambert, Rachel Batiancila

Executive Summary (This is a document excerpt)

Forrester's Q3 2007 Business Data Services study of 565 PC decision-makers at North American and European enterprises revealed a dichotomy in the enterprise PC market. On one hand, buyers are thrilled with the basics like product features, quality, and pricing. But on the other, factors like product support and overall business relationship need improvement. Specifically, we learned that Dell will easily retain its position as the preferred desktop and laptop supplier to enterprises, despite the competitive pressure that HP and Lenovo exert. Across laptops, customers gave Dell the nod on pricing and product support, noting little differentiation across product features. Lenovo maintained a slight advantage with product quality, and also scored high on overall business relationship.

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