May 8, 2006

Plasma Or LCD HDTVs? Consumers Don't Know

The TV Industry Needs To Step Up And Educate Consumers

by Ted Schadler

with Sally M. Cohen

Executive Summary (This is a document excerpt)

Many consumers express a desire for flat-panel, HD-capable, surround-sound TVs, but many more don't know what features they want in their next TV set. Still, most are sure that quality of the display and durability of the TV set matter above all else and that cost is more important than brand. TV manufacturers, retailers, and cable and satellite operators need to educate consumers about HD and display technology to quell the confusion and boost HDTV set and programming sales.

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