Case Study: Knowing How To Create A World-Class Web Site In 12 Months
Overview
- A high-tech manufacturer was interested in creating an industry-leading Web site within 12 months to drive online sales.
- Forrester conducted a Web Site Review of the client’s Web site as well as reviews of its key competitors’ Web sites,
both before and after the site redesign, and also evaluated the client’s Web metrics and analytics.
- This engagement enabled our client to see areas for improvement, get an assessment of Web metrics and analytics,
and benchmark progress going forward.
The Client's Challenge
Our high-tech manufacturer client wanted to double online
sales and create a world-class Web site within 12 months by redesigning its Web site to provide a more user-friendly experience.
Forrester's Solution
As an independent, objective third-party with a rigorous Web Site Review methodology, Forrester offered to deliver a tailored Web site transformation strategy following three major steps:
- Benchmark Web site performance before and after a major site redesign. Assessed the user experience of the client's
Web site and the Web site of its key competitor both before and after the site redesign.
- Brand reviews, usability testing, and Web analytics
- Conducted a Brand Image review of the client’s Web site
- Conducted usability testing with one of our partners
- Interviewed stakeholders to conduct an assessment of analytics and metrics
- Recommendations and strategy
- Delivered findings and recommendations to the client and its agency partner
- Provided specific feedback to help the client improve the user experience of its Web site and increase online revenue
