Case Study: Gathering Intelligence On Trends, Competitors, and Best Practices
Overview
- The home-shopping subsidiary of an international corporation desired a comprehensive understanding of the US home-shopping market, including the competitive landscape and shopper preferences and behaviors.
- Forrester provided an overview of the home shopping landscape in the US, including historical trends, home-shopper attitudinal and behavior data, corporate snapshots of two key competitors, and eCommerce retail best practices.
The Client's Challenge
The client was interested in gathering intelligence on the US home shopping market, including insights on the strategies of key competitors for both TV and online channels.
Forrester's Solution
As an independent, objective third-party with rigorous assessment and online eCommerce best practices, Forrester delivered a tailored eBusiness strategy following two major steps:
- Analysis of the US TV home-shopping and eCommerce marketplaces
- Leveraged written research and proprietary data about the US eCommerce market
- Analyzed home-shopping customers’ attitudes, behaviors, and preferences through Forrester’s proprietary Consumer Technographics® data
- Gathered secondary research provided on the home-shopping networks and the corporate structures of key competitors in the
US home-shopping market
- Best practices and strategic recommendations
- Outlined best practices in eCommerce, specifically for the Web sites of home-shopping companies
- Highlighted international similarities and differences among eCommerce strategies
- Provided targeted insights and validations of the client’s eCommerce strategies
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