Market research alone often fails to provide critical contextual knowledge or market expertise that provides insight beyond the immediate business horizon. Similarly, traditional consulting alone often ignores the voice of the purchase influencer or decision-maker, which can lead to a failure to identify real business opportunities and challenges that are specific to a particular business context.

At the start of 2007, Forrester Research and Momentum Market Intelligence made the strategic decision to join forces to bring a truly unique, best-in-class offering to the market.

Forrester-Momentum: The Power of Two Forrester Research, the source for pragmatic, forward-looking advice on business and technology to leaders around the globe, has partnered with Momentum Market Intelligence, an innovator in cutting-edge research analytics and modeling, to provide a unique and powerful perspective on markets and target audiences. The partnership unites the firms' core competencies: Forrester's contextual expertise and Momentum's analytics and methodology. Together, the Forrester-Momentum partnership combines a deep contextual understanding of markets, customers and business with sophisticated analytics that no single consultancy or research firm can match.

Forrester provides an unparalleled understanding of markets, industries, trends, and competitor landscapes that is used to inform and enhance market research projects.

• Contextual knowledge and market expertise. Our analysts' knowledge enables us to enter into custom research projects with a deep, immediate understanding of your customers, your competitors, and your industry, which ensures the certainty, reliability, and actionability of our recommendations.
• Deep insight into consumer and business' behaviors and attitudes toward technology. Forrester's Consumer Technographics and Business Data Services provide survey data from annual with interviews with 200,000+ consumers and business professionals in three regions (North America, Europe, and Asia Pacific) about their attitudes toward and use of technology. We leverage this data to help our clients develop hypotheses and identify trends and insights about customer response to product categories and brands.
• Forward-looking analysis and recommendations. Forrester analysts are thought leaders who forecast the next phase of technology innovations and growth to help you anticipate change and keep pace with competitors.
• Objectivity and integrity. Forrester is an independent research firm that provides objective, high-quality analysis of technology markets. Our independence allows us to provide recommendations that are not biased by commercial interests.

Momentum provides sophisticated research design, sampling, and modeling capabilities to deliver best-in-class custom primary market research projects.

• Research built around clients' business goals. Momentum works closely with business decision-makers and key stakeholders at all stages of the concept, product and brand life cycles. Our experts design research studies to maximize their relevance to the key issues, focusing on the decisions you need to make today and the ways in which those decisions shape tomorrow.
• Uniquely customized research designs that capture the subtleties and nuances of real market insight. Momentum offers research designs that are custom, rather than prepackaged, solutions. Our custom solutions reflect our deep expertise and broad awareness of alternative market research methodologies. The end result is a research plan that is driven by your goals and needs, capturing the customer and market insights that are most important to your business.
• Sophisticated advanced analytics and modeling capabilities. Our in-house marketing sciences team provides unparalleled, innovative modeling and advanced analytics that glean the most important and relevant insights from data that is otherwise nonintuitive. Our capabilities include segmentation modeling, decision driver modeling, marketing mix analysis, market simulation modeling, and more.

Whether you are a market researcher or a business executive, the Forrester Research and Momentum Market Intelligence partnership helps you leverage the most effective methods for addressing your challenges.

• Custom segmentation. We design and implement custom segmentations to help our clients understand who to target, how to target them, and why they should be targeted.
• Feature and price tradeoff analysis. We analyze the features that respondents value most as well as their price elasticity when choosing products and services.
• Market behavior and driver analysis. We help clients become more successful in addressing current market needs and uncover motivations that consumers and businesses can't even express themselves.
• Marketing mix modeling and sales performance analysis. We help clients make fast and accurate channel, placement, and promotion decisions.
• Communications optimization. We help clients improve communications to deliver compelling messages that are creatively executed.
• New product opportunity assessment. We help clients understand which products will yield the greatest opportunities in the future.