Customer Experience Workshops
Hands-on immersive sessions that give you the best practices and tools to use on your projects
Key benefits:
- Sessions are limited to no more than 16 attendees, giving you more one-on-one interaction with analysts and your peers.
- You get personalized guidance — using your actual problems — to help your firm meet its customers' goals.
- You'll walk away with a proven tool kit for managing future projects.
More than 500 marketing, IT, and business decision-makers have attended Forrester Workshops. These intensive two-day training sessions are led by Forrester analysts who draw on their research to share best practices and tools you can take back to your job. We also conduct customized training sessions at the location of your choice.
We offer the following Workshops:
WorkshopWeb Site Review
Understand how to make a thorough assessment of your site based on Forrester's Web Site Review methodology and action-oriented discussions with Forrester analysts and peers. You walk away with the insight and ongoing ability to assess your company's and competitors' sites. |
WorkshopWeb Site Brand Review
Gain a full understanding of Forrester¿s brand review methodology, the tools and training to evaluate a site¿s brand image and brand action, and completed brand image and brand action scorecards ¿ conducted in collaboration with Forrester analysts. The Workshop will also present the do¿s and don¿ts of Web site branding and best practices in the Web today. |
WorkshopPersona Creation
Learn how to create and use personas through an intensive training session for online marketers, designers, and leaders of design teams and firms. You learn how valid personas are created, how to spot a flawed persona, and where to find vendors that create high-value personas. You also participate in action-oriented discussions with Forrester analysts and peers. |
WorkshopCross-Channel Review
You and your team learn the ability to apply Forrester's Cross-Channel Review methodology to assess customers' paths across all channels. You also participate in action-oriented discussions with Forrester analysts and peers. After two days of training, you leave with the insight and skills to review your company's channel practices in the future — as well as those of your competitors. You also complete an actual review of your firm's cross-channel experience. |
Learn more about Forrester Customer Experience:
Upcoming Customer Experience Workshops
See all upcoming Workshops
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Contact Us
To register and learn more about our Customer Experience Workshops, please contact our Events team.
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