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Forrester's 2008 Financial Services Forum For Marketing And Strategy Professionals: How To Deliver Great Customer Experiences

To distinguish themselves from competitors, an increasing number of financial services firms are striving for improved customer experiences. Experience-Based Differentiation is good news for customers, but the windfall for firms is far from guaranteed. Forrester's 2008 Financial Services Forum shows marketing and strategy professionals how to transform their customer experience initiatives from a handful of projects to a successfully executed strategy.

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